Are you passionate about owning and driving marketing initiatives that drive measurable results? Do you thrive in a dynamic, fast-paced environment? Then you should apply to become a Field Marketing Manager at IAR. 

About the Role

As a Field Marketing Manager, you are the bridge between regional and global marketing; owning the U.S. plan and driving the highest-impact tactics in close alignment with regional sales goals and market dynamics. You’ll leverage your understanding of customer behavior, industry trends, and the competitive landscape to shape local programs while staying aligned with global frameworks, brand, and shared assets.

You’ll run events, trade shows, webinars, customer touchpoints where you'll turn conversations into insights; surfacing customer use cases and pains from the field to curate the storytelling we need to support product launches and vertical programs. Leading with insights you'll ensure that marketing initiatives generate pipeline, accelerate deals, and strengthen IAR’s market position.

You'll be responsible for:

• Orchestrating the U.S. field marketing plan and calendar: events/trade shows, ABM/vertical programs (automotive, industrial, medical), and webinars that create qualified pipeline and sales momentum. Travel expectancy: 4-5 industry events per year + partner-led activities.
• Partnering tightly with commercial teams before/during/after activities to drive meetings, progress opportunities, and capture customer insight that inform go-to-market decisions.
• Turning field signals into technical stories and content.
• Managing joint activities with silicon/channel partners (such as MDF planning, shared webinars, booth presence).
• Adapting global marketing campaigns for the U.S. market; build campaign/landing pages and run email/automation nurtures tied to segments and stages, and measure what matters with post-campaign analysis.

Who we're looking for

You’re a proactive, data-driven marketer who can take full ownership, from plan to execution, without waiting for perfect conditions. You’ve a commercial mindset; prioritizing by impact, making pragmatic trade-offs on spend/channels, and can show how every play moves opportunities forward. You thrive shoulder-to-shoulder with sales, turning market motion into meetings and wins across your region.

To succeed in this role, we see that you have:

• 5+ years’ experience in B2B field/regional marketing (embedded software, semiconductors, or adjacent technical industries).
• Demonstrated success partnering with commercial field teams on pre-event targeting, on-site execution, and post-event follow-up that converts to meetings and opportunities.
• Proven ability to lead with insights to localize content for regional markets.
• Experience with product/feature launches; comfortable shaping briefs for technical storytelling and compelling marketing.
• CRM proficiency and solid data literacy; able to report on MQL, SQL, opportunities, and ARR.
• Hands-on digital execution: social and Google Ads, building landing/campaign pages, email/automation nurtures and instrumenting UTMs/analytics.

What we offer you

IAR is a multi-cultural and global business in a fast-growing industry, an organization where every co-worker's individual role is very important in the big picture. We welcome new ideas and take pride in our achievements. We offer you the opportunity to work in a curious, knowledge-sharing environment with a strong team spirit, where we will support you to grow both professionally and as an individual. We are problem-solvers and take on new challenges with excitement and energy.

About IAR Systems

IAR Systems, founded in 1983 in Uppsala, Sweden, and provides world leading software and services that accelerate developer productivity in embedded development and embedded security, enabling companies worldwide to create and secure the products of today and the innovations of tomorrow.

After 40 years in business, our home and heart are still in Uppsala where we started, but we now serve and support our customers globally from 13 offices located in almost every time zone and in key regions. Together, we strive to deliver a secure and intelligent embedded development experience.

Learn more about IAR in this video: https://www.iar.com/investors

Benefits:

• $130,000 - $140,000 annual base salary
• 100% employer-paid medical, dental & vision for employees.
• 401(k) with company match (we match $0.50 for every $1 you contribute). 
• Generous paid time off — 16 vacation days plus 6 sick days annually.
• Paid company holidays + 4 floating cultural holidays (used for your birthday or cultural/religious observances). 

Apply today!

This role is located on-site in our Plano, TX office. We offer hybrid flexibility (role/eligibility permitting); in-office collaboration days apply.

Interviews are being conducted continuously.